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White Label SEO Reports and SEO Tools

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If search engines can’t properly access your site, no amount of quality content or backlinks will help. By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI.

  • Canonical links are important for ensuring Google indexes the correct version of a webpage.
  • Initially, after running the audit, you will be directed to the “Overview” page.
  • Use Google Search Console to see which pages get the most clicks from search.
  • There are no images, no subheaders; it’s just a big wall of text.

There, you’ll see a list of 404 error pages that indicate broken links. Rectify any errors by removing the links or setting up appropriate 301 redirects, then request confirmation from Google to validate and implement the solutions. With this free SEO audit tool, we SEO Anomaly can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.

seo audit

Reclaim authority by fixing broken pages

seo audit

The experience of your agency also determines SEO audit pricing. Pick the SEO aspects or areas of your site that resonate with the biggest challenges you currently face. To make things easier, break them down into manageable chunks based on how quickly you can implement them. Once you get rid of the junk content, check how other pieces are performing. To find out what the best next steps are, you need to look at the data. These elements can determine whether someone clicks through to your content—or scrolls past it.

Use it to check for errors, such as crawl issues, indexing problems, and security concerns. If Google struggles to access your site, it won’t be able to rank properly. Fixing errors reported in Search Console is crucial to maintaining your site’s visibility.

Find declining content to reclaim rankings

Each page should have a unique title that includes the topic (or keyword) that that page is meant to target. Performing an SEO audit regularly helps maintain your website’s health and search visibility. Systematically checking indexing, technical performance, on-page SEO, and backlinks, helps you to address any issues before they affect your rankings. Implementing  practices makes sure your site remains competitive and well-optimized for search engines.

seo audit

It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions. To quickly check a web page’s load time, download MozBar, a toolbar by Moz that you can attach to your browser for simple page analysis every time you visit a website. Are there excessive page sizes or long page load and server response times?

seo audit

Table of Contents

If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. When you do, you can improve your rankings in search results. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.